Posts Tagged ‘traffic generation’

Online marketing is an easy way to reach millions of global consumers with low cost. Every company, from a small home industry to an international corporation, can promote their products on the internet. However, with millions of websites and products that are promoted on the internet, you need to set up a strategy to reach your target customers and attract them to your products or services.

Some experts believe that SEO or Search Engine Optimization, blogging, contextual ads, social networking, and content marketing are some of the best ways to market your products or services on the net. Content marketing is becoming more important which means webmasters should focus more on having interesting articles to make their websites more attractive.

The first step to planning a strategy is to know the characteristic of your products, target viewers, your budget, and timing. Each product or service benefit from different types of promotion. For an exclusive and up scale products, an eye catching websites and ads are needed. However, functional products, such as machines or supplies, need a different approach. The sites or ads need to be informational and easy to navigate.

Consider your budget when you set up your plan. Do not overspend on promotion and marketing. You can find low cost or even free tools to market your products or services. If you know who to target your ads or marketing effort, you can save a lot more money. You can direct your ads and strategies to people who have higher chance to buy from you.

If your products and services are only relevant to certain part of the year, the timing of your ads or promotional effort is very significant. Promoting Christmas cards on July will not get you sales, but it is very important to promote in October and November. You might want to promote your products before they are available to public. However, do not make your potential customers wait too long or they will lost interest.

Online marketing can be a tricky subject though it appears easy at first. Therefore, reading a lot of materials related to this subject can help you gain mastery on this field.

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When you earn your keep online, you may think that providing customer service is no longer a priority. In reality, the higher ranking of customer service you provide your customers, the more money you can earn. Earning a customer’s business is much more likely when you treat them like a human being and not just a chance to make money. You’ll probably make some money if you just set up your website and wait for customers. The return business of your customers is what really earns you more money. Giving good customer service is not as hard as people think. Start today by offering the following solutions to your customers.

Send out an e-mail to your list and ask the people on it what they would like to see you do to improve your business. The most important thing is to let them know you really do care about their opinion, but that you may not be able to act on every suggestion given. The feedback you receive may be very interesting. Some customers might remember that they’ve been meaning to hire you to do some work. You could make lots of sales from your simple email.

Another way to offer great customer service is sending a discount email to someone that buys a product from you. It’s extremely easy to make this possible, especially if you use an automatic responder, and the customers will oftentimes come back to your site to redeem the discount! This is a great way to add hundred, or maybe even thousands, of dollars to your bottom line. Everyone loves bargains and sales! A great way to implement this initiative is to create a special coupon or promotional code that you only give to previous customers, or you could also create a special service for people that respond directly to your mailings.

From time to time, it’s a good idea to give your customers something they don’t have to pay for. Instead of only sending out sales pitches to the people on your list, send out newsletters every once in a while as well. If they think that you will only send them promotional material, they will be much more likely to blanket delete all of your mails without having read them. If you show a willingness to give them value for nothing in return, they will start receiving your emails more willingly, though. When your emails focus on projects that other people are involved in, your popularity will rise even more. In addition to appreciating you for the free information they love to receive, your customers will view you as someone who isn’t just interested in making money but who cares about the market you are serving.

Once you start thinking about how to be a provider of good customer service, you will come up with lots of ways to do this. It is the fear of being taken in by scammers or getting poor customer service that keeps some people from shopping online at all. Providing personalized service helps ease their fears and encourages them to give you a try.

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If you are building an online business, you must seriously consider building your online email marketing list. Whilst some people say you don’t need to worry about building email marketing list, particularly if you are an Affiliate Marketer, building a list of prospects will provide you with a lot more flexibility and options. There are benefits to having a list…

* Should something happen to your websites or online content, you don’t have to start over and find new people to sell to. You already have a ready-made group of people who have decided that they want to hear what you have to say and have probably already bought from you.

* Typically, if you’ve built a targetted list and treated your subscribers well by sharing valuable information (as opposed to continually promoting to them), the bigger your list, the more money you can make.

* If you are an affiliate marketer, having a responsive list can help you to become a Super Affiliate, which not only equates to more income – it also means that you may have a chance to win cool prizes in affiliate contests. Being a Super Affiliate also means that you can becoming sought after for large launches.

List building requires effort to bring traffic to your website and convert visitors to prospects on your email list. Here are three ways to get targetted traffic to your website and build your email marketing list.

1. Give them something for free when subscribing to your list

You are asking your prospects to give you their email address and name – your prospects know what this is worth to you and they are less likely to provide their details unless they see value in doing so.

By offering something for free, you are overcoming this objection to begin with.

Downloadable audios are great gifts. Consider creating a podcast (mp3) of an expert interviw, yourself sharing some great tips about your niche, or an interview with yourself sharing great information about your niche.

Another idea is to create a video demonstrating a ’secret technique’ or discussing some of your strategies in a visual way?

If your software developer, why not give away some software in exchange for their email address?

As an affiliate marketer, you can write a review of the product or service you are offering explaining how you use it and how it helps you. In fact, you can record an audio or video doing the same thing.

Whatever you choose to do, make sure that you give phenomenal value with your free item.

2. Post on your blog regularly – using your chosen keywords.

Search Engines love fresh content and the more often you post on your blog, the more traffic you will get.

Write a blog post every day for 2 weeks and check your traffic stats – you should have more traffic!

Ensure that you have your lead capture process set up to convert visitors to subscribers – make it easy for your visitors to join your list.

3. Ad Swaps are certainly an excellent way to grow your list fast and effectively.

Find another business in your niche that has a similar size list (or similar response) and send each others offers of a free item to your own list.

The key is to plan your swaps with offers that will appeal to your niche and not to do it too often, as you will ‘desensitize’ your list.

These are just three ways that you can generate traffic to your site and build your list . They all require some work from you – success doesn’t happen overnight and whilst you can outsource a lot of the work, understanding the basics will definitely help you. Building your list will most certainly help you create a sustainable, and profitable business.

Charly Leetham is an Online Business Implementation Expert and Small Business Coach. She is dedicated to bringing useful and free information to new small businesses to aid in their success. Read seven more great ways to Generate Traffic and List Build.